Here’s a simple litmus test. When people visit your website can they quickly understand what you do, why it’s valuable, and why you’re superior to all competitors? At BlackWing, we push our clients to “be big at something.” Plant an ambitious flag in the ground. Be clear and direct. Reject buzzword salad. And above all, avoid messaging by committee, which leads straight to what we call “the mushy middle.” storytelling let’s talk TABLE OF CONTENTS Page 8
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