Research without risk exposure How top brands gather and protect valuable insights Request Demo 8 WHAT CANYOUR ORGANIZATIONACTUALLY ACHIEVEWITH QUALTRICS? ––––– Over 9,000 customers and 80% of the Fortune 100 rely upon us for a reason. We offer the most advanced tools for improving customer, employee, product, and brand experience. Here’s a small sampling of results that our customers have achieved by working with our platform. 9,000+ Customers ® 9 14 15 Chobani was founded in the U.S. in 2005, with the belief that people have great taste; they just need great options. It’s this belief that brought Chobani to Australia — home to a nation of people passionate about food and some of the best milk in the world. Since its national launch in Australia in 2012, Chobani has become Australia’s fastestgrowing yogurt brand, reshaping the Australian yogurt category with a product uniquely crafted using an authentic straining process. THRIVING INA CROWDED MARKETPLACE In order to drive growth in the highly competitive food industry, Chobani needed to identify product opportunities that no other manufacturer had uncovered. Chobani used Qualtrics Experience Management to discover a completely untapped market. This armed product development to create an improved product, with superior packaging at the best price point. Qualtrics Experience Management is changing the way we do things. At any moment, we can talk to consumers and find out what they want, why they want it, and what we can do next to make them happy. Damian Young GM Marketing Chobani Request Demo content and sales support ebook TABLE OF CONTENTS Open ebook » TABLE OF CONTENTS Page 68
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