brand guidelines visit site » McGee Air Services Brand Guidelines 10 Icons Icons are used to add meaning and dimension to communication pieces. Sample icons. McGee Air Services Brand Guidelines 7 Color Palette Primary Palette The primary brand colors consist of Alaskan Blue (Pantone 7694), McGee Green (Pantone 365) and Reflective Yellow (Pantone 3955). These should be the dominant colors used in all communications. Secondary Palette An additional palette of colors is available for use. These colors should be used as accents in your design. PANTONE 7694 C CMYK: 100/57/9/52 RGB: 1/66/106 HEX: 01426a ALASKAN BLUE PANTONE 151 C CMYK: 0/55/100/0 RGB: 255/132/0 HEX: ff8400 PANTONE Cool Gray 9 C CMYK: 30/22/17/57 RGB: 118/119/123 HEX: 76777b PANTONE 2383 C CMYK: 83/40/3/6 RGB: 39/116/174 HEX: 2774ae PANTONE 375 C CMYK: 47/0/100/0 RGB: 148/214/0 HEX: 94d600 PANTONE 3955 C CMYK: 9/4/100/0 RGB: 241/224/0 HEX: f1e000 McGEE GREEN REFLECTIVE YELLOW Page 23
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