branding, identity and naming Don’t get us wrong. Substance in marketing is critical (see page 8). But when you have mere seconds to engage audiences, your name, and the ways that you visually communicate your brand are some of your most powerful tools.* BlackWing has helped a variety of clients develop unique company / product names and logos … from large organizations including F5 and Microsoft… to smaller startups including RevVana and CSG Invotas. We’re also experts at crafting powerful visual identities, creative design platforms and comprehensive brand guides. Here's a small sampling. *Just to clarify, we definitely consider your tagline (or strapline, if you’re a Brit.) as well as snappy headlines/offer copy to be an integrated part of your brand. let’s talk TABLE OF CONTENTS Page 16
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