BlackWing Creative | B2B fortune favors the bold.

b2b fortune favors the bold

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B2B marketing is not for the timid. Many creative agencies can sell sneakers, candy bars or cars. But selling, for instance, Software-Defined Perimeter Black Cloud Security? That ain’t easy. And that’s where BlackWing Creative crushes other creative firms. If you’re okay withmediocre, middle-of-the-road B2B creative, stop here. But if you like brash B2B marketing that delivers outstanding results, by all means read on. welcome Page 3

contents storytelling ..................................................................p8 brand, identity and naming ......................................p16 awareness campaigns ...............................................p32 lead generation ..........................................................p42 sales appointment setters ........................................p52 brand and marketing campaign activation ............p62 content and sales support ........................................p66 Page 4

How can BlackWing help you? Do people easily understand what you do and why you’re superior? Let our strategic storytellers pen the powerful prose it takes to separate you from all others. Need a new name? We know the ins and outs of crafting a moniker you’ll love. Looking to build (or refresh) your brand? We create world class visual identities. Or perhaps you’re in search of bold awareness and lead generation campaigns. We excel equally at both. If it’s marketing content that you require, we’ve got you covered. Or youmight simply need a bazillion creative support assets. And that’s something we can handle for you as well. In short, if you want to Make Noise and Get Noticed, get to know BlackWing. Check out a sampling of our work in this eBook and then let’s talk. Page 5

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Here’s a simple litmus test. When people visit your website can they quickly understand what you do, why it’s valuable, and why you’re superior to all competitors? At BlackWing, we push our clients to “be big at something.” Plant an ambitious flag in the ground. Be clear and direct. Reject buzzword salad. And above all, avoid messaging by committee, which leads straight to what we call “the mushy middle.” storytelling let’s talk TABLE OF CONTENTS Page 8

Typical B2B messaging blahblah blah. NewCo is the world leader in fully-integrated, completely automated, cloud-based, AIpowered, outcome-focused solutions that are disrupting every industry. When it comes to growth hacking, no other company can match our leading-edge technology that’s fueled by agile thinking, best-practices, silo-busting synergies and blah, blah, Page 9

Value Proposition CyberGrants gives you the most complete and trusted way to maximize the impact of your Corporate Social Responsibility (CSR) efforts. Right now. Elevator Pitch The most ways. To achieve the most good. Right now. What you do in your efforts to be a force for good in society is more important than ever. Your new workforce and communities insist upon it. In fact, 80% of Millennials are more loyal to companies with strong CSR programs. And 2/3 of this generation will not work for a company unless it is committed to CSR. Business leaders are seeing the immense value it brings. When it comes to your brand, 92% of consumers perceive companies more positively if they are aligned with a cause they care about. And 89% of consumers will switch brands based upon CSR efforts. What’s more, the need for all types of support is growing rapidly in our increasingly volatile world. The number of billion-dollar disaster events has skyrocketed by 700% or more since the year 2000. Make Incredible Happen storytelling example TABLE OF CONTENTS Page 10

When it comes to CSR, leading companies, including more than half of the Fortune 100 rely on CyberGrants to help them seize opportunities to achieve the greatest amount of good possible … when, where and in ways that make the greatest difference … with the most flexible range of charitable giving options on the planet. Unlike partial CSR solutions, CyberGrants gives you a full range of flexible tools and options to achieve innovative CSR programs that help your company shine while helping others in the most effective ways possible. This includes everything from grants and foundations, to inkind employee giving, employee volunteer programs and more. Don’t just do good things. Do the right good things. Page 11

storytelling example Value Proposition Dado is the only construction data-and-documentation tool that gives every worker an easy way to search and retrieve all types of up-to-date information instantly — just by speaking or typing into any smart device. With Dado you can simply say it, find it, and get work done right — right now. Elevator Pitch Two of the biggest enemies on every job site are wasted time spent searching for information, and rework caused by missing or outdated information. As more software is built for both construction offices and the field, these issues are intensifying, creating an ever-growing digital divide. Dado is the only data-and-documentation tool that instantly closes this divide. Dado does this by giving everyone the power to instantly retrieve the most current data and documents by speaking or typing into any computer, smartphone or tablet. Dado cuts across all of the scattered construction information available, then joins together the correct data and documents at a single point. TABLE OF CONTENTS Page 12

Think of it as the ultimate search engine for shop drawings, plans, specifications, submittals, spool drawings, and more. This means you can say goodbye to doubts about document accuracy. Say goodbye to digging through endless folders searching for files. Say goodbye to loads of rework. And use Dado to simply say what you’re looking for. Get it. And get work done right — right away. Page 13

storytelling example Value Proposition Stop leaving money on the table. No other technology is better than revVana when it comes to helping you reveal critical gaps between your closed deals and actual revenue … refine your revenue forecasts continuously for accuracy ... and realize revenue faster. Elevator Pitch Does your sales team constantly achieve or beat its sales targets, while your company still occasionally (or frequently) misses revenue goals? You’re not alone. Every company has a gap between booked sales and recognized revenue — a gap that’s often as wide as 50%. We think you’ll agree that not getting paid for half of the deals you’ve signed is ridiculous. But until now, there hasn’t been an automated, reliable way to close this financial chasm. RevVana is the only platform that’s completely dedicated to helping you manage and maximize your revenue throughout the pipeline to booking to finance continuum. TABLE OF CONTENTS Page 14

It’s time to stop wondering, “Did our deals shrink? Are they getting dragged out over a long time frame? Are our forecasts and projections reliable enough to bank on?” Close the gap. We can help you maximize your growth via the deals and relationships you already have — and stop leaving money on the table by empowering your people with revVana. Page 15

branding, identity and naming Don’t get us wrong. Substance in marketing is critical (see page 8). But when you have mere seconds to engage audiences, your name, and the ways that you visually communicate your brand are some of your most powerful tools.* BlackWing has helped a variety of clients develop unique company / product names and logos … from large organizations including F5 and Microsoft… to smaller startups including RevVana and CSG Invotas. We’re also experts at crafting powerful visual identities, creative design platforms and comprehensive brand guides. Here's a small sampling. *Just to clarify, we definitely consider your tagline (or strapline, if you’re a Brit.) as well as snappy headlines/offer copy to be an integrated part of your brand. let’s talk TABLE OF CONTENTS Page 16

of people will respond better to a visual than plain text of information that comes to the brain is visual 90% 65% People process visuals 60,000x faster than text Images are stored in long term memory Why visuals matter. A lot. Page 17

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brand guidelines visit site » McGee Air Services Brand Guidelines 10 Icons Icons are used to add meaning and dimension to communication pieces. Sample icons. McGee Air Services Brand Guidelines 7 Color Palette Primary Palette The primary brand colors consist of Alaskan Blue (Pantone 7694), McGee Green (Pantone 365) and Reflective Yellow (Pantone 3955). These should be the dominant colors used in all communications. Secondary Palette An additional palette of colors is available for use. These colors should be used as accents in your design. PANTONE 7694 C CMYK: 100/57/9/52 RGB: 1/66/106 HEX: 01426a ALASKAN BLUE PANTONE 151 C CMYK: 0/55/100/0 RGB: 255/132/0 HEX: ff8400 PANTONE Cool Gray 9 C CMYK: 30/22/17/57 RGB: 118/119/123 HEX: 76777b PANTONE 2383 C CMYK: 83/40/3/6 RGB: 39/116/174 HEX: 2774ae PANTONE 375 C CMYK: 47/0/100/0 RGB: 148/214/0 HEX: 94d600 PANTONE 3955 C CMYK: 9/4/100/0 RGB: 241/224/0 HEX: f1e000 McGEE GREEN REFLECTIVE YELLOW Page 23

Exceptional Partners. Exceptional Performance. branding, identity and naming website TABLE OF CONTENTS Page 24

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15 Kaufman Hall brand identity guidelines Publishing Print Publications An example of a Case Study, an eBook, and a Solution Brief. 11 Kaufman Hall brand identity guidelines Colors Secondary Tertiary Pantone 485 Pantone 2593 Pantone 368 Pantone 7409 Pantone 151 C65 M0 Y100 K0 R98 G187 B70 HEX # 61bb46 C62 M1 Y100 K25 R83 G149 B54 HEX # 529535 C0 M70 Y100 K17 R206 G95 B27 HEX # ce5f1a C80 M98 Y5 K27 R72 G32 B110 HEX # 471f6e C100 M80 Y6 K32 R4 G54 B115 HEX # 033572 C0 M97 Y89 K45 R148 G17 B20 HEX # 941014 C66 M92 Y0 K0 R116 G60 B151 HEX # 743b96 C0 M31 Y100 K0 R253 G183 B20 HEX # fcb614 C0 M60 Y100 K0 R255 G131 B0 HEX # ff8200 C0 M95 Y100 K0 R238 G49 B36 HEX # ee3123 14 Kaufman Hall brand identity guidelines Presentations Kaufman Hall Corporate PowerPoint Templates brand guide TABLE OF CONTENTS Page 26

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branding, identity and naming ©2020 AuthenticID | Logo Guidelines | May 2020 V1.0 VERTICAL LOGO An alternative vertical lock-up is available for use when horizontal space does not allow for the primary version. AuthID_Logo_Vertical.eps WEBSITE website TABLE OF CONTENTS Page 28

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awareness campaigns It’s an absolute fracus out there. In the 70s, people saw 500 to 1,600 ads per day. Now it hovers around 5,000. So how do you rise above a sea of sameness in B2B advertising? And get your brand swimming about in the brains of your audience? At BlackWing we're all about helping you Make Noise & Get Noticed. Here’s a few of our recent client awareness campaigns. let’s talk TABLE OF CONTENTS Page 32

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dreambox.com/dreambig DreamBox lifts math attitudes and math scores. Harvard University studies show that students who use our adaptive learning for just an hour a week improve their math scores nearly 60 percent. Dream Big. DreamBox. dreambox.com/dreambig DreamBox helps lift math scores and math attitudes. Our individualized learning platform helps you equip your students with the math skills they need to succeed. Dream Big. DreamBox. dreambox.com/dreambig DreamBox lifts math scores and math attitudes. Our individualized adaptive learning platform equips all students with the math skills they need to succeed. Dream Big. DreamBox. print ads Page 39

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lead generation People can get pretty subjective when it comes to evaluating creativework.Oneareawhere there's little roomfor subjectivity is lead-generation campaign results, as in taking a client with 6 quarters of negative pipeline growth and producing a 40% increase in pipeline … quarter over quarter … for 12 months straight … generating over $140 million in closed deals … and reaping a 3,000%+ marketing ROI. For that kind of work, check out a few of these examples. let’s talk TABLE OF CONTENTS Page 42

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sales appointment setters A lot of agencies, including us, can do great brand campaigns. But when it comes to following all the way through to securing face-to-face (or screen to screen) sales meetings, that's an art of its own. Here are just a few of the many appointment setting campaigns that have helped our clients bust open new doors, secure sales meetings and close deals — some of which have generated response rates as high as 60%.* *When we say "response rate" that means the recipients of these packages took live sales meetings with out clients. let’s talk Page 53

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brand and marketing campaign activation Who loves generating hundreds (or even thousands) of campaign marketing executions that make the brand police happy and are crafted with attention to detail? We do. And yeah, you can offshore this kind of work but … if you want things done right with minimal fuss, call us. We’re trusted execution partners for many of our clients and can develop nearly any kind of marketing assets you need. let’s talk TABLE OF CONTENTS Page 62

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brand and marketing campaign activation ebook TABLE OF CONTENTS Why AutoEntry? Automated data entry for accountants, bookkeepers and their clients E-book Table of Contents How AutoEntry works Benefits of a demo Benefits of AutoEntry Flow Works Bookkeeping and Consulting For those that are unsure of automation Page 3 Page 5 Page 6 Page 7 Page 8 WHY AUTOENTRY? 2 How AutoEntry works AutoEntry captures and analyzes scanned and photographed paper documents, including bank and credit card statements, bills, purchase and sales invoices, expenses, receipts and more, automating data entry into AutoEntry helps accountants, bookkeepers and business owners to become more productive, letting them focus on running their business rather than doing unnecessary admin tasks. It is an intelligent, cloud-based solution which eliminates bookkeeping data entry, so users never again have to type up invoices, bank statements or receipts. a user’s accounting software, and integrating seamlessly with Sage and other accounting solutions. Available as both a web and mobile app, 5000+ businesses worldwide have chosen AutoEntry due to its flexible pricing and uniquely intelligent features. 3 Save time No more manually inputting invoices, receipts, expenses or statements AutoEntry extracts the data you need and publishes into Sage and other accounting solutions. Paperless With data stored securely in the cloud, there’s no need to store, file, print and copy paper documents anymore. Integrations Seamless automatic publishing of verified data into your Sage or other accounting solutions How it works Mobile App Submit invoices, receipts and expenses on-the-go via our mobile app for iOS and Android devices 1. Capture and submit documents Forward emails from suppliers, snap receipts on our mobile app, or scan and upload to the website. 2. Accurate, automated data extraction Data is processed and verified before applying remembered supplier, tax code and category rules. 3. Publish into Sage or other accounting solutions Our add-ons ensure the simplest possible publishing of data to the widest range of cloud and desktop packages. WHY AUTOENTRY? 4 Benefits of a demo Visit sage.com/ca/autoentry to sign-up for a demo. Get up to speed faster We are all different. Some of us learn how to use new so˜ware quickly, others take a little more time to get up to speed. A 15 minute demo will help you to get up and running a lot faster, and with more confidence than if you were to learn by trial and error. Any questions that you have get answered in real time… no delay. Your specific questions answered We have a huge amount of resources and support, but nothing beats a demo when you need to get up to speed quickly. As good as these resources are, we cannot cover every scenario and so a demo enables you to ask questions that are very specific to what you are trying to do. Best practice Get a free tune up. AutoEntry has a huge amount of features that help you to automate your manual data entry, and, as you can imagine, some customers utilize a lot of these features while others use the basic level of features. Our account managers are experts at setting up your account so that it is as automated as possible. They can do this for you during a demo. Answers from a real person We try to make our articles and videos as easy to watch as possible, but nothing beats that human interaction. We understand that some customers want to talk to a person (a real live human being) instead of reading an article or watching a video. 5 Page 64

digital ads postcards Get more done in less time Re-think your approach to productivity. In season 2 of the Member Masterclass video series, eight different authors, trailblazers, and luminaries will share how to look at productivity through a different lens and deliver insightful, practical methods, and tips. Put them to work right away to unlock more productivity for yourself, your team, and your company. This content is freely available to you. Simply head to sage.com/us/ MasterclassTalks or scan the QR code to begin exploring. Catch you there! The Sage team PRSRT STD U.S. POSTAGE PAID SAGE Member Masterclass Season 2: Unlocking Productivity Unlock the secrets to higher productivity Access your free Member Masterclass video series and learn practical methods, and tips from the experts. Page 65

content and sales support Our teams can create the engaging, modern, versatile marketing and sales content you need. All in house. With mobile and social consumption in mind. We’re talking everything from newsletter programs to eBooks to infographics to explainer videos and more. And yes, unlike many agencies we do PowerPoint. let’s talk TABLE OF CONTENTS Page 66

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Research without risk exposure How top brands gather and protect valuable insights Request Demo 8 WHAT CANYOUR ORGANIZATIONACTUALLY ACHIEVEWITH QUALTRICS? ––––– Over 9,000 customers and 80% of the Fortune 100 rely upon us for a reason. We offer the most advanced tools for improving customer, employee, product, and brand experience. Here’s a small sampling of results that our customers have achieved by working with our platform. 9,000+ Customers ® 9 14 15 Chobani was founded in the U.S. in 2005, with the belief that people have great taste; they just need great options. It’s this belief that brought Chobani to Australia — home to a nation of people passionate about food and some of the best milk in the world. Since its national launch in Australia in 2012, Chobani has become Australia’s fastestgrowing yogurt brand, reshaping the Australian yogurt category with a product uniquely crafted using an authentic straining process. THRIVING INA CROWDED MARKETPLACE In order to drive growth in the highly competitive food industry, Chobani needed to identify product opportunities that no other manufacturer had uncovered. Chobani used Qualtrics Experience Management to discover a completely untapped market. This armed product development to create an improved product, with superior packaging at the best price point. Qualtrics Experience Management is changing the way we do things. At any moment, we can talk to consumers and find out what they want, why they want it, and what we can do next to make them happy. Damian Young GM Marketing Chobani Request Demo content and sales support ebook TABLE OF CONTENTS Open ebook » TABLE OF CONTENTS Page 68

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content and sales support infographic Is there a clear path to unbreakable cloud security? Embracing digital transformation comes with risk. Thanks to Unisys Stealth® security and ClearPath Forward® you can extend your data centers with ultimate confidence. Big Money Is on the Line. The average cost of data breaches worldwide is $3.92m. Time Is Not Your Friend. A hacker attacks every 39 seconds. You’re Not Alone. 77% of large organizations have reported a breach or potential breach. on the Line. The average cost of data breaches worldwide is $3.92m. Time Is Not Your Friend. A hacker attacks every 39 seconds. You’re Not Alone. 77% of large organizations have reported a breach or potential breach. There’s More Exposure Than You Realize. Windows and Linux operating systems have 16,000+ vulnerabilites. You Can Rest Assured. ClearPath Forward Operating Systems have 0 breaches. Reach the Cloud Without Compromise. Learn More Unisys Stealth® security can dynamically isolate a breach in just 10 seconds … it’s never been hacked … and it’s the easiest way to extend ClearPath® to the cloud with unrivalled protection. • Big Money is On the Line – Ponemon 2019 “Cost of a Data Breach Report” – https://securityintelligence.com/posts/whats-new-in-the-2019-cost-of-a-data-breach-report/ • You’re Not Alone – BMC 2019 “The Next Wave of Mainframe Success” report – http://documents.bmc.com/products/documents/56/16/515616/515616.pdf • Time is not your friend – University of Maryland Study – https://eng.umd.edu/news/story/study-hackers-attack-every-39-seconds • There’s more exposure than you realize – NIST National Vulnerability Database – https://assets.unisys.com/Documents/Global/Misc/NISTNationalVulnerabilityDatabase.pdf (summarized data of https://nvd.nist.gov/vuln/full-listing) TABLE OF CONTENTS Page 70

seattle + san francisco We’re located in downtown Seattle and San Francisco — which provides us with access to top creative talent and versatile travel hubs for reaching nearly any client location. Page 72

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